You may ask yourself, "Why Get a Web Site ? Why do I need a web site ... I already have a good customer brochure." With an internet site, your product or service is accessible globally, to prospective customers 24 hours, 365 days a year. More and more people these days are using the internet as a first post of call because of its convenience and to save time. Customers and the general public almost expect that a company has a web site. If people want information on a product or service, they are now saying, "I think they have a web site, I'll check that out first."
Because web-sites are quicker, easier and more cost-effective to update than print based media ; Therefore, you can have pictures, details and prices of your products, the very latest company information, or maps indicating the location of your companies outlets on your web-site. A web-site can play an integral part of your companies promotional and marketing strategy. It also makes a powerful statement about your business, showing that you have planned for the future by securing your on-line presence today.
8 Major reasons why you need a website:
- Websites Never Sleep. Many people surf the web in the evening when most businesses are closed -- which is fine because websites never sleep! A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock -- even weekends and holidays!
- Your Top Competitor Has A Website. If you are in direct competition with another business that has a website, they have a clear advantage -- especially if they are adequately marketing their website. A website is a great way to level the playing field.
- "Just Google It". More than ever before, people are turning away from traditional means of finding information and looking online. Your business should be at their fingertips.
- Websites Improve Customer Confidence & Corporate Image. With a professional website, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization.
- Great Advertising. Whatever you're advertising – services, products or just yourself – a website is a great way to do it. Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there's no guarantee that they're paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.
- Do You Know 30 Million People? That is the number of North Americans that regularly use the Internet. Worldwide Internet usage is well over one billion.
- Websites Help Establish More Customers. According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.
- Websites Are Not Just Local - They Are Global. Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world, if you so choose.
MA. KRIZIA ANNE JUNE S. PILAPIL
Social Media Infopreneur
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